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Urban Soars in Debut After Year’s Most Popular India IPO (1)

Urban Co. soared in its Mumbai trading debut, putting the rent-a-service marketplace on course to have best opening day among major initial public offerings in India this year.

Urban shares jumped as much as 74% to 179 rupees on Wednesday, building on the success of the country’s most oversubscribed major IPO this year. They were up 62% in afternoon trading, putting them on track to have the best first-day rally among all Indian IPOs sized $100 million or above, according to data compiled by Bloomberg.

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Urban Co. executives at the company’s listing ceremony in Mumbai on Sept. 17.

Photographer: Indranil Aditya/Bloomberg

“Urban’s success is reflection of demand for consumer technology companies that are increasingly making …

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