Known for KL Foodie platform, parent-pared food IPO Plans Company IPO on Bursa Malaysia

Kuala Lumpur – When the young man, the head of Foodie media Nicholas Lim Pinn Yang will be awakened but the battery machine. When he saw his father’s lifestyle product taught him to be the art of entrepreneurs who had spoken of good food.

My father understands the importance of life demonstration.

“Now, with an increase in social media, thousands can see through online. Seeding On July 9.

Penangite Mr. Lim, 32, has been long from: from the free-free installer Chaalling Net Profits of RM7.45 million (s $ 2.24 million) in the RM23.95 million for the latest financial year.

Established in 2018, Media Foodie, with 70 employees, which made and distributed and distributed and distributed, douay, the WhatsApp and blogs.

In addition to the “Foodie” platform “like KL Foodie and Penangie, It manages in life 34 in Southeast Asia, covering the heads of food and to travel, living and sports.

Next: Go publicly.

Media Foodie Would like to raise money through an initial public stock offering (IPO) In exchange of local stock Bursia, to increase its workforce and get a living building, among other plans. It filed on the 23 June to list A single market for the company happenedOffer 250 million shares Or 2815 percent of companies extension.

IPO is tied to the first thing in terms of food related content for Malaysia, and mentioned sectors Catcha Digital, And revitalal digital, sub-company named Prima. Star Media Group Control the Press Stars and Radio Two radio, while Catcha Media operating social media. Media Media is the most famous media of the country with television and newspaper assets.

In the beginning, you have to go into the world Writing food By launching a louder Foodie Blog In 2016, there is a very free F & B review on the famous island as the island of America.

Later, Instructions for “Penang’s Best Breakfast” and Stalls of the island “Most of the Island to Blog 1,000 in the first year.

Have Short-term video increase is an important moment for you Lim and his team in 2018.

Converter a Blog blog article into video slides is hit. The first line, “the first 10 food in Penang,” Garner Grararse 15,000 shares usually saw the writing review.

That gives you a confidence limb in the first in outdoor video girl, with a body shop, without a transaction and missionary.

“I hesitate to show up on the camera but we continue to go ahead. He has been considered over 20,000 views, and is happy to give customers to support the client and medium-sized clients. ”

Now, he is intended to ride a wave of space growth vs. Media vs. media.

Foodie media has benefited from digital media advertising in Malaysia. The annual growth rate (CAGR) of the conference media campaign for 11 percent from 2019 to the IPO.

On the other hand, traditional media has been a bad CAGR record 0.2 percent in the same period, despite the value of RM5.1 in the RM5.1 in 2023.

Despite the economic reduction from covid-19, Mr. Lim handles so that his team remained by affiliate through an electronic trading platform. The content of Malaysian foods occurring only to make up ideas about the work of followers from 20.20 and 2020 and 2020 and 2020 and 2020 and 2020 and 2020 and 2020 and 2020 and 2020.

In the tube, ideas are products for fresh content that leads to the site visit and increase the user involvement. New set, titled Friends, landing in May 2025: Oil, as the fish More than 6,000 Often in the first month on Instagram.

Have The company is Also Moving into Sales Livestream and try to use its hands in production and distribution Theaters, You Lim.

In Malaysia, live sales are chaos, a leading electronic Johe’s figures Show. At the end of the year 2023, more than one million Malaysia that Malaysia lived, as the speakers are made in the audience. That year, 80,000 sellers are supplemented by 25 percent against 25 percent against last year, while the Livestream command grows 500 percent in the same period.

The influential and popular influential to the Degree in Malaysia with an excitement 70 percent of sales, or RM42 million, in 2024 From living Two best kelontanesese food productsPerrapi Dendeng Nyet (spice with beef.

Micro-dramas playOr a regular form video set is a wide to two minutes, Can also fill the gap in the potential market market, give a shorter attention today.

“In the past, we used to sit with our parents to watch TV at 8 pm, but now the audience is a change to the most shorts,” you’re limp.

“We’re recently Join With third-party production video production to promote Chinese taste with China through a short drama Di Sepalik Permata (Behind GEM). ”

Economists The market forecast for these micro drama can reach US $ 14 billion worth in China alone in 2027.

But The Media Foodie will continue to feed on the monitoring food – as seen in Shfage CFage, KL Foodie interviewing on July 4.

New recipes of the store, Tapai Tiramisu – made of rice – made of pistores – diarrhea in the social media as July 11.

For Mr. Lim, the arrival of the digital media helps the seller and SMEs to overcome his physical limitations that his father had faced.

“When I’m raining, I’m sorry for my father as he can’t run his cage without selling (Because there are less customers due to bad weather). Now, with the online market, the sky is the limit. “