Motorola will hit 10 percent Indian smartphone market share of by the end of 2026, said Prashanth Mani, Company Vice President and Managing Director, Asia Pacific, during the launch of Motorola’s new premium model Motorola Signature.
“We have been having good traction till now and we continue executing on the plan and are fairly confident of achieving 10 percent,” said Mani.
Part of the MD’s confidence in expansion comes from the company’s entry into the premium segment. Pointing out that Indian consumers today have EMI facility, Mani said India will continue to premiumise as India’s development goes up.
“Winning in the premium segment is key for us. About 60 per cent of revenue already comes from premium. Growing this segment is extremely critical right now and that is the reason we launched a Motorola Signature in India today. We are very confident of our Signature,” he said, referring to the company’s latest premium flagship smartphone, offering exclusive Signature Club privileges, such as premium access services, etc.
In terms of premium to market growth, Motorola is one of the fastest growing brands and seeing success across regions. Among the top brands, Motorola recorded the highest annual growth at 52.4 per cent, followed by Apple, which grew 25.6 per cent annually, reflecting the sustained demand for its premium lineup, as per IDC data.
Bucking memory costs
When asked about the impact of increasing memory costs, Mani said such prices will go up in the AI boom with companies like Nvidia, making large orders to memory vendors. However, Motorola is confident about its memory supply owing to Lenovo’s backing.
“I would say Lenovo is one of the largest memory buyers in the world. It has fantastic scale relationship with suppliers, we are there in 180 countries. We are ranked number 8 globally on the supply chain and ranked number 1 in Asia Pacific . So, while this [memory cots] is a reality, I think we are the best placed to tide over it. We wil ensure that pricing is at the right stage,” said Mani.
Top 3 in 2 years
When asked about rank ambitions, Mani said the company plans to be among the top three mobile players in India in the next two years.
“When I say next two years, financial year 2026-27 has already started off for us. Between FY 2027-28, we will be in the top three,” said Mani. For this, the company will focus on four pillars: consumer-centric approach, made-in-India products for local and global market, continent local ecosystem, brand through differentiation on design and AI.
Connected experience
Motorola also talked about working on a connected experience between Motorola phones, laptops and tablets as it goes to premium, akin to the Apple ecosystem.
“We are going to expand our ecosystem and take this concept of Smart Connect to more devices. Consumers who buy three to four products from the same brand, increase their stickiness to the brand,” said Mani.
Published on January 23, 2026
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