Renault India to feature new logo on all future products

The new logo, already part of Renault India marketing campaigns and other marketing assets and strategy, is the company’s push to “transform” the brand in India under the ‘renault. rethink’ strategy.

As per Renault, the new visual identity reflects its “transformation” into a modern, human-centric, and tech-forward brand. “The redesigned logo — a minimalist, interlocked diamond — symbolises clarity, connection, and continuity, aligning with the brand’s global direction and digital-first approach.”

The new visual identity, including the updated logo, is already being implemented across all physical touchpoints in India, including dealerships, offices, the manufacturing facility, and the R&D centre, says the company.

Renault, a historic mobility brand and pioneer of electric vehicles in Europe, is struggling in India, with its market share dropping to less than 1% even after 14 years of operations in the country. Doubling down on its commitment to India, Renault also bought out its global alliance partner Nissan’s 51% stake in Renault Nissan Automotive India Pvt. Ltd. to take over full ownership of the manufacturing plant in Chennai.

It has also set a “drop-dead date” of 2030 to increase its market share to 5%, or produce about 4.8 lakh units annually; otherwise, the carmaker will not be able to manage the plant. In FY25, with an ageing portfolio, Renault India’s sales fell 17% year-over-year to 38,636 units, bringing its market share down from 1.18% in FY24 to 0.93% in FY25.